Historical headlines assignment – IMR

For Intro to Media and Reporting

HEADLINE WRITING GUIDELINES

–      Give each headline an action verb: “Attorney showdown heats up”

–      Do not capitalize each word in the headline; only the first word and proper nouns. Do not end with a period. Avoid articles (a, an, the) as much as possible

–      Use present tense for past events: “Coppell names new principal” rather than “Coppell principal named yesterday”

–      Use last name only of subjects

–      Use the following for future events: “Obama to visit Coppell”

–      Use short words. Be creative, especially with mascots or names: “Cowboys corral Dragons in upset win”

–      Use comma for ‘and’ and a semicolon for a period: “Parcells resigns; Phillips named new coach”

–      To preserve space, use the numerical figure regarding numbers: “Schools to close for 5 days”

–      Do not use more than one acronym (DECA, SADD, FCA, NTHS) per headline

–      Be careful with negatives. You want the headline to be objective

–      Do not repeat any words – this includes repetition from a main headline to a secondary headline

ASSIGNMENT

Write headlines for each of the following historical events and be sure to follow the instructed space count. Include your space count at the end of each line.

1. President Lincoln gives Emancipation Proclamation to free slaves (2 line headline, each line counting 20-28)

2. Japan bombs Pearl Harbor (3 line headline, each line counting 11-16)

3. President Kennedy assassinated in Dallas (1 line headline counting 25-32)

4. 9/11 terrorists attacks (1 main line headline counting 10-15; 2 line secondary headline, each line counting 18-24)

5. Osama bin Laden killed in Pakistan (1 line main headline counting 19-25; 2 line secondary headline, each line counting 15-20)

6. George W. Bush defeats Al Gore in 2000 for presidency (2 line headline, each line counting 17-23)

7. Barack Obama elected as first African-American president (1 main line headline counting 13-21; 2 line secondary headline, each line counting 17-23)

8. Dallas Mavericks win 2011 NBA championship (3 line headline, each line counting 10-15)

9. Mike Jasso named principal at Coppell High School (1 line headline counting 25-32)

10. Coppell boys soccer team wins 2013 Class 5A state championship  (2 line headline, each line counting 20-28)

DEADLINE: End of class Tuesday, April 8. Save to correct folder on Google Drive.

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